Found this through Guido Fawkes.

The latest Direct.gov initiative for informing kids and parents about how to use the internet safely can be found here. For a short while it was called ‘Buster’s World’. I would encourage anyone reading this to head over to everyone’s favourite evil-less search engine and enter that term in. See the first hit. Yup. Gay fetish site.

The question I have to ask is why is the first line of any organisation’s naming strategy not “Upon thinking up idea, Google it. Is it in use elsewhere? If so, what for?”? Seems like something that might be worth adding…

You’ve got to laugh.

P.S. The site is so so so full of flash. The HTML only version is horrible. My relatively decent MBP started to stutter under the strain of it all. Oh dear Direct.gov. Not really your day.